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Google Ads

Paid Ads for Revenue.
Strategic Optimisation for
Scale.

From Search and Display to Performance Max and Shopping, we manage your entire Google ecosystem with a single focus: converting high-intent clicks into customers at the lowest possible cost.

Google Ads performance dashboard
Google Ads · Funnel
Impressions45,200
Clicks1,170
Landing Page847
Leads ✓247
Cost Per Lead
₹287₹99
↓ 65% lower · year on year
12-Month ROI
22×
What's included

Google Ads For Qualified Leads And Direct Sales

Whether a pipeline of qualified leads or a high-volume sales engine, we manage the Google stack to turn high-intent clicks into measurable revenue.

Google Ads for Lead Generation

Strategies and Optimisations to find high intent leads

01

Sales-Qualified Lead Acquisition

By tracking high-value conversion actions, such as demo bookings and verified form submissions, we ensure your budget is directed towards prospects with genuine intent and purchasing power.

02

Strategic Search & Full-Cycle Retargeting

Capture immediate demand through granular Search and maintain visibility via Display to ensure your brand remains the top choice throughout the sales cycle.

03

Closed-Loop Attribution & CRM Integration

We implement advanced GA4 and server-side tracking to link ad spend to your CRM. This ensures we optimise for the specific keywords and audiences that drive signed contracts and measurable ROI.

Google Ads for E-commerce & Sales

Scaling profitably through product optimisation and creative-led testing.

01

PMax & Shopping Architecture

We optimise your data feeds and Performance Max structures to place products in front of high-intent buyers across all Google surfaces at the exact moment of purchase.

02

Dynamic Remarketing

Re-engage high-value visitors and cart-abandoners with personalised ad creatives that significantly increases conversion rates by targeting users with demonstrated interest.

03

ROAS-Centric Scaling

We focus on maximising your Return on Ad Spend (ROAS), giving you the confidence to increase budgets while maintaining sustainable and profitable acquisition costs.

How the process works

From audit to ROI
in 4 steps

01
Account Audit
Account Audit
Existing accounts are audited to uncover wasted spend, poor campaign structure, and missing conversion tracking.
02
Campaign Build
Campaign Build
Campaigns are rebuilt with intent-mapped keywords, tightly structured ad groups, conversion-focused copy, and the right match types.
03
Launch & Track
Launch & Track
Campaigns go live with full conversion tracking. Every lead, call, and sale attributed to the exact keyword and ad.
04
Optimize
Optimise CPA
Weekly bid adjustments, negative keyword additions, and budget reallocation continuously lowering your cost per lead.
Typical results

What our Google Ads
clients typically see

60–65%
Avg. CPA reduction
Compared to pre-Boltiband campaigns
+65%
Avg. CTR improvement
20–40%
Wasted spend eliminated
21days
Avg. time to campaign launch
Case study preview

Google Ads in action

Local ServicesGoogle Ads
22×
12-Month ROI from 1 store to 5

A Delhi-NCR laundry brand came with one workshop and inconsistent lead flow. Over 12 months we built a unified Google Ads strategy aligned to seasonality and store expansion. CPL dropped from ₹287 to ₹99, delivering 22× return on total marketing investment.

Read full case study →
22×
12-month ROI
₹99
Cost per lead (from ₹287)
65%
Lower CPL year on year
1→5
Store expansion
Tools we use

For Google Ads

Google Ads
Google Ads
Search, Display, PMax, Shopping full campaign management
Google Analytics 4
GA4
Conversion tracking, audience building, attribution
Google Search Console
Google Search Console
Organic query data used to sharpen paid keyword strategy
Google Tag Manager
Google Tag Manager
Conversion tags, remarketing pixels, event tracking
Google Keyword Planner
Keyword Planner
Search volume analysis and bid forecasting
FAQs

Common Google Ads questions

What budget do I need for Google Ads? +
We recommend a minimum of ₹20,000–₹30,000/month in ad spend. Management fees are separate from ad spend.
Can you take over my existing Google Ads account? +
Yes we do this often. We start with a full account audit to understand what's working, what's wasting spend, and what's missing.
How is Performance Max different from Search? +
Search targets specific keywords. Performance Max uses AI to serve ads across all Google surfaces. PMax works best with strong creative assets and clear conversion data. We recommend running both.
How quickly can campaigns go live? +
Typically 14–21 days from onboarding to launch including audit, keyword research, ad copy, tracking setup, and campaign build.
Do you guarantee a specific CPL or ROAS? +
We never guarantee specific numbers any agency that does is misleading you. We commit to full transparency, continuous optimisation, and honest reporting with complete account access.

Stop paying for clicks that don't convert.

Get a free Google Ads audit we'll show you where your budget is leaking and give you a clear fix plan.

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