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Meta Ads

Creatives that build
Authority.Targeting that
drives Acquisition.

Strategic creatives and precision targeting, optimized to convert scrolls into sales.

Meta Ads social media marketing
Meta Ads · Live
₹31
Cost / Lead
20%
Qual. Rate
7.5
EMQ Score
CPL Reduced
₹100₹31
In 45 days
Monthly Leads
335
Why it matters

Meta Ads For Qualified Leads & Direct Sales

Whether you are building a sales pipeline or scaling an online store, we engineer Meta funnels that turn interest into action.

Meta Ads for Lead Generation

High-intent systems designed to build a predictable sales pipeline.

01

Agile Creative Production

We implement a streamlined system to produce and deliver a consistent pipeline of high-performing ad assets, ensuring your campaigns never stagnate.

02

High-Conversion Lead Systems

We deploy optimised Instant Forms and automated follow-ups to minimise friction, capturing high-quality inquiries directly within the social feed.

03

Data Integrity & CAPI

We implement the Meta Conversions API (CAPI) to bridge the gap between ad spend and your CRM, ensuring your data remains accurate.

Meta Ads for E-commerce & Sales

Data-driven scaling focused on contribution margin and profit.

01

Creative-Led Growth

We treat the ad as the primary targeting tool, building a high-velocity testing engine to identify the hooks that lower acquisition costs and unlock scale

02

Inventory Profit Strategy

We move beyond basic catalogs to implement advanced product sets that prioritize your highest-margin and best-selling inventory for the algorithm.

03

Margin-Focused Scaling

We optimize for actual contribution margin and lifetime value (LTV), ensuring your ad spend drives true bottom-line profit, not just platform ROAS.

How the process works

From setup to scale
in 4 steps

01
Semrush
Pixel & CAPI Setup
Set up Meta Pixel, Conversions API, and GA4 so every lead is tracked accurately from day one.
02
Semrush
Audience Research
Cold interest audiences, lookalikes, and retargeting segments mapped to your buyer personas and funnel stages.
03
Semrush
Creative & Launch
Creative briefs, ad copies, campaign setup,and A/B tests with variables from day 1
04
Semrush
Optimise & Scale
Weekly bid adjustments, audience pruning, creative rotation and scaling budgets
Typical results

What our Meta Ads
clients typically see

62–65%
Avg. CPL reduction
Compared to client's previous campaigns
10–12%
Avg. qualification rate
45days
Time to optimised campaigns
7.5+/10
Event Match Quality score
Case study preview

Meta Ads in action

EducationMeta Ads
₹31
Cost per qualified lead down from ₹100

Starting from zero, we ran multi-channel Meta campaigns with CAPI tracking and systematic audience testing for a nurses-to-Germany education brand. CPL dropped from ₹100 to ₹31 in 45 days with a 20% qualification rate.

Read full case study →
₹31
Cost per qualified lead
335
Total leads in Month 1
20%
Qualification rate
45
Days to optimised CPL
Tools we use

For Meta Ads

VWO
Meta Ads Manager
Campaign creation, audience targeting, budget management
VWO
Meta CAPI
Server-side event tracking for accurate post-iOS14 data
VWO
GA4
Cross-channel attribution and conversion tracking
VWO
Google Tag Manager
Event tagging, pixel setup, and tracking management
FAQs

Common Meta Ads questions

How much budget do I need to start Meta Ads? +
We recommend a minimum of ₹15,000–₹25,000/month in ad spend to get enough data for meaningful optimisation. Management fees are separate.
Do you handle creatives (videos, images)? +
We write detailed creative briefs your team or a freelancer can execute. Our focus is strategy, targeting, and performance not video production.
What is CAPI and why does it matter? +
CAPI (Conversions API) is server-side tracking that sends conversion data directly from your server to Meta bypassing iOS14 browser restrictions. Without it, you lose 30–60% of your conversion signals.
How long before I see results? +
Most campaigns exit the learning phase in 7–14 days. Meaningful CPL improvement typically happens within 3–5 weeks. Unlike SEO, Meta can generate leads within 48 hours of going live.
Do you manage both Facebook and Instagram? +
Yes both run through Meta Ads Manager. We allocate budget across placements based on where your audience converts most efficiently. Placement decisions are data-driven.

Turn your social audience into customers.

Get a free Meta Ads audit we'll show you where your budget is going and how to fix it.

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